ALC to manage Meredith files

Article Abstract:

American List Counsel (ALC) has been designated by Meredith Corp as manager of its mailings, which contains more than 60 million names as of Apr 2, 2001. Meredith chose ALC because of the latter's network of contacts as well as its strength in the industry. The Meredith files include subscriber lists for Better Homes and Gardens, Ladies' Home Journal, Traditional Home, Country Home, Golf for Women and Midwest Living. They also include a database of 25 million unduplicated records.

Women's Periodicals, Women's magazines, Meredith Corp.

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Direct Media increases offerings of Heart Magazine subscription files

Article Abstract:

Direct Media has been designated as list manager of the Hearst Magazine Database for Regression Analysis, which contains the names of 10.6 million active subscribers of Hearst magazines. Direct Media is also the exclusive list manager for the Hearst magazine subscription files. Hearst is the publisher of several popular magazines including Cosmopolitan, Country Living, Esquire, Good Housekeeping, Marie Claire, Popular Mechanics, Smart Money and Town & Country.

General & Consumer Periodicals, Periodical publishing, General interest magazines, Hearst Corp. Hearst Magazines Div.

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Lake Group assumes management of Business Finance Magazine file

Article Abstract:

The Lake Group has been designated as list manager of the Business Finance Magazine file of more than 50,000 active subscribers. The file contains the names of senior executives of Fortune 1000 companies with revenues of more than $100 million. More then 90% of subscribers also make purchasing decisions. The company is recommending the file to marketers of financial services, publications, business travel, seminars, trade shows, computer- related merchandise and executive apparel.

Business & Trade Publications, Professional journals, Trade journals

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