TargitMail purchase starts e-tailer's business shift

Article Abstract:

TargitMail, a privately-held permission-based e-mail marketer, has been bought by Gourmet Productions Inc, a Boca Raton company that sells gourmet foods from its Web site. The acquisition marks the second time that TargitMail has changed ownership in a span of seven months. Gourmet Productions will use TargitMail's e-mail services and its opt-in database with 27 million names in restructuring itself from an electronic commerce site to a provider of interactive marketing services.

Asset sales & divestitures, Acquisitions & mergers, Food Manufacturing, Gourmet & Fancy Foods, Gourmet foods, TargitMail

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NetCreations expands BTB e-mail marketing

Article Abstract:

NetCreations announced that it will start offering three new services, namely, the PostMasterDirect.com B2B Master File, PostMasterDirect.com B2B Select and PostMasterDirect.com B2B Newsletter Sponsorships. The B2B Master File contains three databases that allows marketers to select prospects from five million names. The B2B Select File targets consumers to branded BTB newsletters, content sites and online publications. The B2B Newsletter Sponsorships offer sponsorship opportunities with B2B newsletters.

Services introduction

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Double opt-in advocate Resnick to step down as NetCreations' CEO

Article Abstract:

E-mail marketing firm NetCreations Inc.'s CEO and founder Rosalind Resnick plans to retire at the end of 2001.

Executive changes & profiles, Agency Personnel, Direct mail advertising services, Direct Marketing

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