Mercent fuels marketplace presence for Car Toys

Article Abstract:

The Mercent Commerce Systems has handled the online marketing efforts for Car Toys Inc. The system helped the toy maker to manage relationships better and turn them into sales at a lower cost per transaction.

Author: Khan, Mickey Alam
Prepackaged software, Software Publishers, Product information, Games, Toys & Children's Vehicles, Game, Toy, and Children's Vehicle Manufacturing, Games, toys, and children's vehicles, Database Mgmt Software Pkgs (Micro), Usage, Computer software industry, Software industry, Database management systems, DBMS software, Toy industry, DBMS, DBMS utility, E-commerce, Car Toys Inc.

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Isobar buys Molecular to bolster biz

Article Abstract:

The details of the acquisition of Molecular by a British company called Aegis Group PLC's Isobar marketing group are discussed.

United Kingdom, Acquisitions & mergers, Advertising, Mergers, acquisitions and divestments, Company acquisition/merger, Information services, Marketing industry, Information services industry, Aegis Group PLC, Molecular

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Subjects list: United States
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