Smart practices as the medium evolves

Article Abstract:

The importance of e-mail and e-mail as a mainstream marketing channel is discussed. The use of transactional e-mail to communicate with customers is presented.

Author: Dilworth, Dianna
United States, Telegraph & other communications, Wired Telecommunications Carriers, Electronic Mail Services, Methods, Usage, Electronic mail systems, E-mail, Email, Client development

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Outlook 2007 creates e-mail rendering challenges

Article Abstract:

The features of Microsoft Corp.'s enhanced Outlook 2007 version and its effects on e-mail marketing campaigns is discussed.

Author: Dilworth, Dianna
Prepackaged software, Product information, Computer software industry, Software industry, Microsoft Corp., Product enhancement, MSFT, Contact manager, Contact management software, Microsoft Outlook (Personal information management software)

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Subjects list: United States, Forecasts and trends, Market trend/market analysis, Email marketing
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