Abstracts » Construction and materials industries

Effective strategies for today's retailer

Article Abstract:

Effective marketing in the manufacutured housing sector must take into consideration the image they project in their advertising and the demographics of their customers to increase their sales. The advertising of the manufactured housing sector must focus on value and brand awareness to attract buyers from its predominant customers, the downscale consumers. Downscale consumers are looking for safety and value in their purchases such that manufactured housing businesses who can project these qualities in their advertising are assured of capturing a larger market share.

Mobile home dealers, Manufactured Housing Dealers, Manufactured (Mobile) Home Dealers, Analysis, Demonstrations and protests, Advertising, Consumer behavior, Modular building dealers

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The reshaping of manufactured housing

Article Abstract:

Computer technology and management leadership are predicted to play a critical part in reshaping the manufactured housing industry's role in the future. The advent of technological innovations is likely to increase customer satisfaction through virtual inventories, home shopping and efficient manufacturing. Consumers will also enjoy computerized financial applications such as credit cards and loan approvals. Similarly, companies will be able to cut the cost of hiring and training employees through closed-circuit seminars and internal computer network systems.

On-Line Information Services, Videotex & Teletext, Telegraph & other communications, Prefabricated Wood Buildings, Prefabricated Wood Building Manufacturing, Usage, Computers, Digital computers, Internet services, Modular buildings, Wooden buildings, Technology, Intranets

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Back to the future all over again

Article Abstract:

Problems occurring in the manufactured housing market are caused by the industry's failure to to heed warning signs and to take advantage of economic circumstances to expand and widen their market. Positive action is needed in identifying markets and pursuing projects, particularly by marketing products as affordable housing.

Economic aspects, Column

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