Expert cheers Yahoo revamp
Article Abstract:
The strategies adopted by Yahoo Inc. to build better relations with advertisers, publishers and audiences, after its structural reorganization, are discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Organizational history, Information services, Company restructuring/company reorganization, Reorganization and restructuring, Yahoo! Inc., Information services industry, YHOO, Company organization, Customer relations
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Search takes bigger bite of advertising pie
Article Abstract:
The usage of search engines by advertising agencies for marketing is analyzed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
United States, Sales & consumption, Advertising agencies, Agencies, Internet/Web search services, Search engines, Internet search software, Internet/Web search service, Market size, Text search and retrieval software
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Marketing, Company marketing practices
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