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Construction and materials industries

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From strategy to the bottom line

Article Abstract:

Guidelines for developing a direct marketing strategy that will reach the core requirements in business-to-business markets are discussed.

Author: Fitzpatrick, Michelle, Dublin, Michael
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Business-to-business market, Business to business market

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When to use hype in copy

Article Abstract:

The importance and guidelines for using effective copy writing in online and direct marketing campaigns are discussed.

Author: Bly, Robert W.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
Copywriting, Advertising copy

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Use offline skills to ace online efforts

Article Abstract:

Guidelines for using direct marketing fundamentals as online marketing tools are presented.

Author: Sandberg, Suzy
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005

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Subjects list: Methods, United States, Management, Direct marketing, Company business management, Internet marketing
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