Getting a foot in the door
Article Abstract:
Latin-Pak of Malibu, CA, a two-year-old firm that specializes in bringing the targeted marketing materials to Hispanics across the US and Puerto Rico, has been contracted to handle the campaign that will disseminate marketing materials to California's Hispanic community about the deregulation. The campaign aimed to inform the state's Hispanic residents about the changes brought about by the deregulation. Latin-Pak, which targeted neighborhoods with particularly high percentages of Hispanic residents, conducted two campaigns in the last two months. One put door hangers containing a Spanish-language brochure at 1 million Hispanic homes and the other sent a refrigerator magnet, a bilingual brochure and a billing statement to 1.5 million homes homes.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
DMA: growth of catalog sales to slow
Article Abstract:
The catalog industry grew 8% annually from 1993 to 1998 and is expected to grow 6.4% annually from 1998 to 2003, according to the new DMA study dubbed Economic Impact: US Direct Marketing Today. The study, which was released recently at the 15th Annual Catalog Conference & Exhibition in Boston, MA, projects a slower but steady increase in catalog sales over the next five years, hitting $119 billion by 2003. Consumers catalogs will lead the projected $87.1 billion 1998 sales, producing $53.4 billion, and be followed by BTB catalogs, $33.7 billion. The industry will likely spend $13.7 billion on advertising in 2003, with $8.8 billion by consumer catalogs and $4.9 billion by BTB catalogs.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
Men's, women's apparel catalogs drop in share
Article Abstract:
Catalogs selling women's and men's combined apparel experienced the biggest drop in overall market share among 17 catalog categories during the 12 months ended Apr. 30, 1998, according to a survey conducted by Abacus Direct Corp. of Westminster, CO. The women's and men's combined apparel category saw its dollar share drop 5.9%, transaction share decline 3.5% and household share decrease 3.8%. The category, however, continued to be among the top five catalog categories, ranking fourth, behind women's apparel, shoes and accessories; home; and gifts.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Marina conferences to partner in San Diego. Rains wash out early sales in Northern California
- Abstracts: Is it time for the catalog to become the webalog? What's ahead for consumer catalogs?
- Abstracts: Eziba's meltdown: mailing to the wrong file ended a catalog. Postal rate rumor: only a 6% increase
- Abstracts: ItEs a new world for insert programs. Marketers watch mobile communications soar. Can marketers ever catch up?
- Abstracts: Going with the flow. End in sight for retentions. Responsibility without power