Health lists are growing market

Article Abstract:

The use of mailing lists by health marketers to promote health-related products to customers is discussed.

Author: Murphy, John
Customer relations, Mailing lists

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Future of healthcare DM lies in e-mail

Article Abstract:

Significance of e-mail marketing for direct marketing of healthcare industry is discussed.

Author: Nugent, Terry
Email marketing

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Subjects list: United States, Usage, Health care industry, Marketing, Company marketing practices
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