Hockey club hones target market
Article Abstract:
The Chicago Wolves, a minor league hockey franchise, is seeking to double its season ticket base by launching an integrated campaign this August 1998. The franchise has contracted Rosemont, IL-based Townsend Agency to work on the initial phase of the campaign. The new campaign will focus more on relationship marketing than the franchise's previous brand marketing approach. The campaign, which will also enable the team to build a database for more targeted efforts in the future season, will involve direct mailings to between 50,000 and 100,000 consumers and businesses within a 15-mile radius of the Wolves arena. The effort will be followed up by telemarketing.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
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SmartSite automates fulfillment with Web, database, digital printing
Article Abstract:
Webcraft Direct Marketing, a subsidiary of Big Flower Holdings of New York, NY, has launched its SmartSite service that allows the automation of the marketing process of a client's existing Web site from data collection through fulfillment. Webcraft integrates the database capabilities of its IMPCO unit, the digital printing system of ColorStream Technologies and the Web design capability of LaserTech to implement the SmartSide solutions. SmartSide is equipped with a DirectConnect feature that allows customers with microphones and speakers at their desktops to be connected with customer service representative for immediate customer response.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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