Hollywood Previews, Media Horizons go multimedia with newspaper inserts
Article Abstract:
A new kind of multimedia insert has been introduced. Hollywood Previews from Media Horizons is available as a CD-ROM insert in newspapers. It features movie trailers, music, TV shows, games etc.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Services introduction, New Products/Services, PRINTING AND PUBLISHING, Publishing, Publishing Industries, Printing & Publishing, Publishing industry, Company service introduction, Service introduction, Media Horizons Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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HBO's 'Sopranos' breaks through the clutter with Bada Bing insert
Article Abstract:
The effective marketing strategy adopted by Home Box Office Inc. using magazine inserts, in order to promote 'The Sopranos,' is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Marketing procedures, Cable Television Systems, Cable Networks, Cable and other pay TV services, Usage, Marketing, Cable television broadcasting industry, Company marketing practices, The Sopranos (Television program), Home Box Office Inc., Displays (Marketing)
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States
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