Index looks to raise response rates

Article Abstract:

CPM has unveiled the Consumer Health Utilization Index (CHUI) that identifies which consumers are most likely to have experienced a medical problem and could be interested in a medical product or procedure. The CHUI rates individuals on a scale of one to 999 for the probability of having experienced an ailment. The index could prove useful in a situation such as a community hospital that wants to market its new cardiology service to 60,000 males in its service area but has the budget for only 20,000. CHUI would identify the 20,000 most likely to have heart problems.

Direct Mailing Services, Mailing services, Direct mail advertising, CPM Corp.

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USPS to relaunch personalized stamps

Article Abstract:

U.S. Postal Service is planning to restart its program of personal photographs on postal stamps. USPS is presently on a lookout for vendors for the program. It may be recalled that USPS had been successful with the PhotoStamps trial run last year.

Strategy & planning, New Products/Services, Postal Service, US Postal Service, Planning, Company service introduction, Service introduction, Postage-stamps, Postage stamps, United States. Postal Service, Company business planning

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Response Unlimited removes Schiavo List from offerings

Article Abstract:

The withdrawal of the Terri Shiavo list of fund donors from the advertised catalog lists by broker Response Unlimited is discussed.

Services discontinued, Direct Mail List Rental, Direct mail advertising services, List brokers, Service discontinuation

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