InfoWorks offers new knowledge platform
Article Abstract:
InfoWorks, a Rapp Collins Worlwide subsidiary, has launched a new customer knowledge platform products to increase its range of information-based marketing consulting services. The product is a customer relationship management system that will let the company's customers to execute programs in a more focused way based on important client data. Also featuring propensity models, the platform matches the right products to the right customers, and its attrition models predict which customers are at risk.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Meredith plans Hispanic lifestyle/shelter magazine
Article Abstract:
The introduction of Siempre Mujer, the first lifestyle and shelter magazine for Hispanic women by Meredith Corp. publisher of Better Homes and Gardens is discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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All In bets everything with magazine launch
Article Abstract:
The launch of 'All In' magazine is discussed. The magazine is targeted towards poker enthusiasts.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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