DMers: Amazon smart to change privacy policy
Article Abstract:
Amazon.com Inc's decision to change its privacy policy has gained the support of direct mailers though many consumer advocates opposed it. The new privacy policy allows Amazon to share data with its business partners and sell its customer database as an asset. Direct mailers said that the move is strategically sound since one of Amazon's biggest assets is its customer database. Consumer advocates said that the new policy compromises consumer privacy.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
Strategy & planning, Nonstore Retailers, Amazon.com Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Traditional DMers wary of prospecting by text messages
Article Abstract:
The legal factors associated with text message marketing strategies are discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Legal issues & crime, Government regulation (cont), Government regulation, Direct Marketing, Direct Marketing Services, Direct Mail Advertising, Legal/Government Regulation, Other Direct Selling Establishments, Direct mail advertising services, Direct selling establishments, Direct Sales Organizations, Methods, Usage, Laws, regulations and rules, Text messaging, Mobile marketing
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States
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