Is a prospect database right for you?
Article Abstract:
Consolidating a prospect database is improving on the rental method of using lists. Five factors are listed namely, flat-rate or net/net usage arrangements, manageable number of outside prospect lists, compiling, targetting, multiple promotions to the same prospects which reduce effectiveness. A business can achieve maximum efficiency at half the cost with intelligent compiling.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Who responded to the promotion
Article Abstract:
Method of tracking and measuring catalog marketing campaign are detailed. This is necessary to assess its value apart from quantifying their effort. This also helps to decide which incentive or strategy brought the most success.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Industry must raise the bar on security
Article Abstract:
The enforcement of safety laws will ensure the safety and security of the sector, which in turn will play a major role in growth and expansion of printing industry.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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