Abstracts » Construction and materials industries

Is bigger always better?

Article Abstract:

Local prefabricated house retailers can turn to advertising to better compete with their larger competitors, which have lately been buying out smaller competitors or building huge sales centers in small communities. Aside from competing on pricing, quality and service, advertising provides retailers the chance to make a good first impression, boost sales and serve the public. However, to be successful, one's advertising must be planned based on the budget, target audiences, market opportunities, and media mix and schedules.

Marketing Management, Usage

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Sell your sales center

Article Abstract:

A successful advertising strategy in the manufactured home industry is selling the sales center, that is, matching the homes on sale with the right clientele. Advertising should explain more about quality, service and selection, and affordability. An effective positioning statement that will match with the type of prospects that business owners are aiming to sell and one which will inform the public why they should patronize the product are also helpful.

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Touch, move and inspire

Article Abstract:

Issues are presented concerning the techniques which should be used to advertise manufactured houses when economic conditions are difficult within the industry. The importance of moving and inspiring people is discussed.

Management

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