Animated character draws big response for TV station
Article Abstract:
Details of the annual fundraising direct mail campaign launched by KCSM-TV are presented. Details of the geeky animated character used in this campaign are also presented.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
Television Broadcasting, Television broadcasting stations, Civic and Social Organizations, Social services, not elsewhere classified, Fund Raising Agencies, United States, Television broadcasting industry, Fund raising, Cartoon characters, KCSM-TV (San Mateo, California)
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
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Nikon eyes mobile to bridge Web, stores
Article Abstract:
The methods adopted by Nikon Corp. to advertise its digital cameras are discussed. Emphasis is given to its promotions on web sites like Flickr.com and Yahoo.com.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Photographic equipment and supplies, Photographic and Photocopying Equipment Manufacturing, Photographic studios, portrait, Photographic Services, Photography Studios, Portrait, Computer Peripheral Cameras, Methods, Japan, Photographic industry, Digital cameras, Electronic cameras, Digital camera, Nikon Corp., Internet marketing
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Subjects list: Usage, Advertising
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