Land Rover seeks modern sense of adventure

Article Abstract:

Land Rover North America Inc. is preparing customers of the launch of its new Land Rover LR 3 sports utility vehicle. The new product is advertised through response print advertisements and online banners to their centerpiece site. The site also lets the user test his adventure quotient, the details of which are given.

Author: Khan, Mickey Alam
Motor vehicles and car bodies, Product introduction, New Products/Services, Management dynamics, Utility Vehicles, Light Truck and Utility Vehicle Manufacturing, Management, Automobile industry, Sport utility vehicles, Advertising campaigns, Company business management, Sport-utility vehicles, Land Rover North America Inc., Land Rover LR 3 (Sport-utility vehicle)

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P and G heats up Tide's coldwater challenge

Article Abstract:

The advertisement activity of Procter and Gamble Co.'s Tide Coldwater detergent, which is gaining consumer attention, is detailed. The company has gone for online campaigning of the product.

Author: Khan, Mickey Alam
Soap and Other Detergent Manufacturing, Soap, Cleaners, and Toilet Goods, Soaps & Detergents, Cleaning agents, Procter & Gamble Co., Soap and cleaning agents industry, Cleaning agents industry, Cleaning compounds, Tide Coldwater (Cleaning compound)

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Subjects list: United States, Advertising
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