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Leo Burnett buys down under DM company

Article Abstract:

Leo Burnett, a Chicago, IL-based agency, recently purchased leading Australian direct marketing company, Cartwright Williams, to enhance its marketing and database capabilities in Asia. Sydney-based Cartwright Williams is touted as one of the most advanced database consulting operations in the world. The company developed "Distinct," a system that can work across all the languages of the Asia-Pacific region validating, cleaning and matching information. In Australia, Leo Burnett Connaghan and May, and Cartwright Williams will continue operating as separate companies. Meanwhile, the Australia-US venture will operate as Leo Burnett Cartwright Williams Direct and be based in Singapore.

Australia, Leo Burnett Company Inc., Cartwright Williams

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J&C buys design orchestration

Article Abstract:

Jacobs & Clevenger (J&C), a direct advertising agency based in Chicago, IL, has purchased Design Orchestration of Buffalo Grove, IL, for an undisclosed amount. Design Orchestration boasts of expertisee in financial services, including bank products, mutual fund and insurance, as well as consumer, entertainment and interactive digital marketing. The company's staff will move into J&C's Chicago office and will be combined into the agency's structure. J&C has created a new team composed of staff from both organizations to serve Design Orchestration's existing clientele.

Advertising Agencies, Licensing/Sales Agreements, Design Orchestration, Jacobs & Clevenger

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Thaon to acquire Nevada Corp

Article Abstract:

Thaon Communications Inc, which does Internet marketing, direct response television and webcasting announced in May 2001 its acquisition of Nevada Corp, the parent company of Prime Time Distribution Inc (PTD). With the acquisition, Thaon Communications will have access to PTD's direct marketing expertise and a fulfillment center. The company intends to integrate these capabilities into its Eclipse Marketing Group.

Nevada Corp., Prime Time Distribution Inc.

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