Let the model do the work for you
Article Abstract:
A successful implementation of any database marketing strategy is based on a combined use of data and modeling in unexpected ways. This improves mailing results and profitability. A properly structured model is effective when combined with a good idea and the right database resources.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Management dynamics, Methods, Management, Company business management, Database marketing
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Stanton Direct asks marketers to pay their own weight
Article Abstract:
The decision of Stanton Direct Marketing Inc. to ask marketers to pay for the extra weight of direct mail packages, owing to the upcoming postal rates, is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
United States, Regulation and Administration of Communications, Electric, Gas, and Other Utilities, Commodity & service prices, Services information, Advertising, Public Mail & Express Services, Postal Services, Postal Service, U.S. Postal Service, Material Handling Equipment Manufacturing, Construction and Related Machinery, Mail Delivery Systems, Postal Service & Subsidies, Economic aspects, Services, Prices and rates, Marketing industry, Marketing executives, Company pricing policy
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
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Comment about this article or add new information about this topic:
Subjects list: Direct marketing
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