LetEs get back our share of the recreational buck
Article Abstract:
The recreational marine industry needs an effective marketing campaign to become a significant portion of the recreational vehicle industry. A collective campaign for the industry instead of individual company marketing will be a better approach.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
Cobia purchase puts Maverick on the fast track
Article Abstract:
The purchase of the Cobia brand of boats by Maverick Boats has lead to its expansion into new markets. The various marketing strategies being used by Maverick are discussed.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
PWC sheds bad-boy image, gains market share
Article Abstract:
The reasons behind increase in sales of personal watercraft vessels by 10% in 2005 are presented.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Business grows for yards that refit, refurbish. Coleman sells its boat lines, licenses name
- Abstracts: 2001: return of the traditional retailer. E-mail preps fans for return of 'The L Word'. Return Path acquires Bonded Sender
- Abstracts: The undisputed largest boat builder in the world. Companies blame one another for paint problems. Composites maker now has a hull of its own
- Abstracts: Reunion is at hand for the two PJ operations. China knockoffs hurt instrument supplier
- Abstracts: Shamrock Boats gets a new owner, old location: Palmer Marine of Seattle is returning the company to its original Florida manufacturing plant