Lifetime value versus paypack period
Article Abstract:
The need for managing lifetime value and payback period approaches efficiently, to achieve best accountable return on investment in marketing, is presented.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Return on investment, Rate of return
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
The secret of Charley Hill's success
Article Abstract:
Charley Hill is a very successful car dealer of the United States. The marketing strategies adopted by Hill, to convince his customers are presented.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Motor Vehicle Dealers, Motor Vehicle and Parts Dealers, New and used car dealers, Recreational vehicle dealers, Automobile dealers, Hill, Charley
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Four direct mail horror stories
Article Abstract:
Do and don'ts of direct mail marketing campaigns are presented.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Methods, United States, Management, Direct marketing, Company business management
Similar abstracts:
- Abstracts: Tricks to capture conversion data. The ABCs of relevancy. Are customer surveys a waste of time?
- Abstracts: DNC safe harbor proves elusive. Congress introduces security breach bills. What would a national privacy law do to your marketing?
- Abstracts: Team Blonde goes back to drawing board for 2nd catalog. Can't we all just get along? here's how. Merchandising your catalog without a trade show
- Abstracts: Adacus: mail order stays top dog. Banta reorganizes, emphasis DM's role
- Abstracts: Send messages your customers expect. How to create 'Rip'em Open' envelopes. 12 boring ideas that make copy sell
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.