Abstracts

Construction and materials industries

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Magazine looks to inspire would-be painters with sweeps

Article Abstract:

Tauton Press partnered with paint manufacturer Benjamin Moore & Co. to introduce a national sweepstakes promotion for its new Inspired House magazine. Paint buyers were offered a free issue of Inspired House through a mail-in certificate with the main aim to generate targeted awareness and subscriptions.

Paints and allied products, Paint industry, Benjamin Moore and Co., MBEN

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Cox , Landamrk divide custody of Trade Pubs

Article Abstract:

Cox Enterprises Inc. and Landmark Communications Inc. have decided to divide their partnerships in classified advertising firm Trader Publishing Co. Details of this division are presented.

Newspapers, Newspaper publishing, Cox Enterprises Inc., Trader Publishing Co., Landmark Communications Inc.

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O'Reilly brings book smarts to DIY technology magazine

Article Abstract:

O'Reilly Media is launching a new magazine "Make" which is a do-it-yourself instruction manual that will teach consumers how to utilize the technologies.

Product introduction, New Products/Services, Periodicals, Periodical Publishers

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