Mailer fetches sales for fat-free treats
Article Abstract:
A focus on the direct mail campaign launched by pet products firm Pet Ecology Brands Inc. for promoting its new fat free dog treat is presented. The campaign has helped the firm sell 3,500 units of this product
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Management dynamics, Other Miscellaneous Nondurable Goods Wholesalers, Other Direct Selling Establishments, Dog and Cat Food Manufacturing, Direct selling establishments, Direct Sales Organizations, Nondurable goods, not elsewhere classified, Veterinary & Pet Supplies Wholesale, Dog and cat food, Dog Food, Management, Marketing, Company marketing practices, Company business management, Pet supplies industry, Pet food
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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CRM is a process not a technology
Article Abstract:
Customer relationship management is a philosophy, a "process discipline"that is not very different from maintaining personal relationships.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Direct marketing
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