Inserts bridge above-, below-the-line marketing
Article Abstract:
According to recent report released by Winterbberry Group, the insert marketing segment has spent 7.8 percent on below-the-line marketing and 5.5 percent on above-the-line marketing. An insight on this trend in insert marketing segment is presented.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Financial management, Advertising, Company investment, Investments, Marketing industry, Industry forecasts
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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The Digital Divide: difference between online and offline direct marketing
Article Abstract:
Distinction between direct marketing and digital marketing is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Advertising Management-Electronic Media, Electronic marketing
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Forecasts and trends, Direct marketing, Market trend/market analysis
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