Abstracts » Construction and materials industries

Bill Jayme remembered for true creative work

Article Abstract:

Renowned marketing copywriter Bill Jayme died of emphysema at his home in Sonoma, CA, on May 18, 2001, at the age of 75. Jayme wrote the famous 'Cool Friday' letter for Life magazine's 15th anniversary, recounting what was going on around the world when Life was launched in 1936. He started his career at Time's circulation department, working under an equally famous copywriter, Frank Johnson. He established Jayme Ratalahti with Heikki Ratalahti in 1962 as his partner.

Executive changes & profiles, Jayme Ratalahti Inc.

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Newspaper sampling, promotion programs pack front-page punch

Article Abstract:

Inserting samples in newspapers are an expensive proposition in comparison to a freestanding insert. However, The Sunflower Group, Overland Park, KS, believes that it is a very effective route to increase sales. The Sunflower Group with a proprietary database of 50-million households and a relationship with 500 newspapers across the U.S. offer clients the best target audience for their products.

Services information, Advertising, Advertising and Related Services, Newspaper Advertising, Methods, Evaluation, Services, Dennis Garberg and Associates Inc.

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Inserts continue rise with singer's sale to Omnicom

Article Abstract:

Omnicom Media Group has acquired insert media firm Singer Direct.

Acquisitions & mergers, Mergers, acquisitions and divestments, Company acquisition/merger, Omnicom Group Inc.

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