No dealership is too small to grab more PR exposure
Article Abstract:
Marketing strategies are suggested for boat dealers. In this context, usage of press releases for publicity is examined as a marketing method.
Publisher: Soundings Publications, Inc.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2006
United States, Boat & Marine, Retail, Boat Dealers, Press Releases, Usage
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2006
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The B.A.S.S. master
Article Abstract:
A focus on the career of Ray Scott, former politician and owner of marine industry marketing firm B.A.S.S. Pro Shops is presented.
Publisher: Soundings Publications, Inc.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2006
Management dynamics, Executive changes & profiles, Advertising, Management, Officials and employees, Marketing industry, Company business management, Bass Pro Shops Inc., Scott, Ray
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2006
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Coming on strong
Article Abstract:
The marketing and branding strategies of Tennessee based boat manufacturer Skier's Choice are discussed.
Publisher: Soundings Publications, Inc.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2005
Tennessee
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2005
User Contributions:
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Subjects list: Marketing, Company marketing practices, Boating industry
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