Novus affinity programs market relationships
Article Abstract:
Novus Service, based in Riverwood, IL, has forged affinity card marketing partnerships with nine Anheuser-Busch theme parks, including Busch Gardens and Sea World. The program is expected to include a rewards structure similar to the Universal Studios Card, underwhich cardholders earn points redeemable for free park admissions and branded products. Novus ventured into the affinity car market with its release of the National Alliance for Species Survival Card in 1996. The company, which now has seven sponsorship deals, is aiming to break through the branded credit-card arena by forming partnerships then jointly creating products that will prove meaningful to the clients of the partner firm.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
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DM helps health start-up compete
Article Abstract:
Global Health Alternatives (GHA), a pharmaceutical start-up company, will launch an insert in product mailing by Publishers Clearing House for its over-the-counter Natural Relief 1222 arthritis medication in October 1998. GHA President Joe Grace stated the mailing will aid the company in reaching millions of households, allowing it to establish brand recognition and market share more efficiently than its competitors. Publishers Clearing House said its product mailing targets the market segment that GHa is also trying to reach.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
User Contributions:
Comment about this article or add new information about this topic: