Online ad networks are in vogue
Article Abstract:
The burgeoning online advertising market has spun off a revival of the online ad networks, with many new offerings like GoogleEs Adsense, Conducive, Burst, which serve contextual listings. Graphical ad listings are increasing in popularity, as they are a better fit for web publisherEs magazine style content. ConduciveEs adMarketplace tool scans web pages for key concepts and key words, then matches ads that bid on categories and keywords, with the highest bidder getting the first impression.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Search ad disclosures need more work
Article Abstract:
Search engines should make their paid search engine results more clear for customers for not loosing their confidence. A survey conducted by WebWatch shows that most of the popular search engines based in The United States do not give specific idea about whether the results are paid links or not. A suggestion is made for the search engine to work more on clarifying the result for more customer satisfaction.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
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