Online ring designing boosts traffic to store
Article Abstract:
Borsheim's, a jewelry retailer that is owned by Berkshire Hathaway Corp., used a unique way to promote its sales. It offered the visitors to its e-commerce site an opportunity to design their own rings. The benefits of such interactive marketing strategies are discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Jewelry (except Costume) Manufacturing, MISCELLANEOUS RETAIL, Jewelry, precious metal, HOME FURNITURE, FURNISHINGS, AND EQUIPMENT STORES, Rings & Ring Mountings, Evaluation, Design and construction, Technology application, Specialty stores, Rings, Rings (Jewelry), Customer relations, Interactive marketing, Borsheim Jewelry Company Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Online templates ease postcard campaign for golf merchandise show
Article Abstract:
The usage of direct mail postcards devised online for boosting first time registration and sales at the annual Professional Golfers' Association Merchandise Show in Orlando is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Direct Mail Advertising, Direct Mail Advertising Svcs, Trade Shows & Conventions, Direct Mail Marketing, Direct mail advertising services, Usage, Trade shows, Direct-mail advertising, Professional Golfers' Association, Trade show
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Marketing, Company marketing practices
Similar abstracts:
- Abstracts: Pier 1 ferries web visitors to its stores. GiftCertificates.com uses humor for incentives effort
- Abstracts: Group protests Victoria's secret launch. Midwestern printer targets direct marketing for growth. Printer, paper company artist rock together for a cause
- Abstracts: Accurate Perforating effort proves its mettle. Verizon's RAZR e-mail effort has the edge. GBC effort promotes brand wellness
- Abstracts: DHL delivers for Hurricane-hit bakery. Modern Postcard's 3D mailer goes back to the future
- Abstracts: Theglobe.com buys DM shop SendTec for $6M. Publicis to buy Digitas for $1.3B
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.