Abstracts

Construction and materials industries

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Panel: digging money from your data

Article Abstract:

List marketing experts at Direct Marketing Association's List Vision conference have outlined the methods for perfect usage of business databases for more revenues. Details in this context are presented.

Direct Mail Marketing, Usage, Business, Conferences, meetings and seminars, Direct Marketing Association, Business databases

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Make your mail stand out from the rest

Article Abstract:

Helpful guidelines have been given to create a direct mail, which will stand apart from the rest and not get classified as junk.

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Know the mechanics of good copy

Article Abstract:

Some basic guidelines or rules, in question and answer format to draft a good and effective direct mail have been given.

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