Power-Save: using DRTV to sell expensive, hard-to-sell products
Article Abstract:
Electric equipment manufacturer Power-Save International Inc. has successfully used direct television advertising campaign to sell its energy saving products. A focus in this is presented.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
ELECTRONIC & OTHER ELECTRIC EQUIPMENT, Electrical equipment and supplies industry, Electric equipment industry, Power-Save International Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Kayak makes mainstream push with satirical TV ads
Article Abstract:
Television advertisement campaign, launched by Kayak.com is discussed. Campaign is worth $10 million. Kayak.com is a travel site.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Computer and Data Processing Services, Computer services industry, Information technology services industry
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Infomercial extends eyeQ product lifecycle
Article Abstract:
A focus on the successful usage of infomercial television advertisement campaign by publishing giant eyeQ is presented.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
PRINTING AND PUBLISHING, Publishing, Publishing Industries, Printing & Publishing, Publishing industry, Infomercials
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Subjects list: United States, Usage, Advertising, Television advertising
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