Privacy study rates danger of personal data
Article Abstract:
A study conducted by Brittain Associations of Atlanta, GA, has ranked the responses of 850 consumers on 41 bits of personal information that are often used in direct marketing campaigns into four levels of unease. Seven pieces of information were considered highly dangerous, termed deadly by Brittain; seven dangerous, called toxic; nine irritating and 18 harmless. Seventeen percent of the respondents said that personal information was unacceptable for use in the segmentation models used by direct marketers in indentifying and targeting prospects. Among the information rated highly dangerous is the exact balance of mortgage. Medical history is considered dangerous, race or ethnic background is irritating and whether a consumer owns or rents his home is harmless.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
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Variable data printing promises personalization
Article Abstract:
Variable data printing offers personalization through alteration of each mail piece's name and design. It was found in studies conducted by Cap Ventures Inc. of Norwell, MA, that personalized mail raises response rates by 34%, repeat orders by 48% and total revenue by 30%. According to IBM, personalized direct marketing campaigns generated response rates of 28% for automakers, insurers, retailers and financial institutions. As the solution to personalization, variable data printing systems, such as the AGFA Chromapress can produced up to 70 various four-color documents per minute, while black-and-white systems as the Oce DemandStream are much faster.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
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USPS supports new print initiative
Article Abstract:
The nonprofit Print On Demand Initiative (PODI) is scheduled to introduce a new initiative named the Variable Data Printing Initiative (VDPI) on November 1, 1998. It should help hasten the progression of variable data printing technology through evangelism and education which will promote consumer acceptance. PODI president Rab Govil indicated that VDPI will act as a hub for filtering the latest data on the technology which will be passed on to users. Govil stressed that all industries have adopted the technology to a certain degree.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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