Program helps get through to hospital executives
Article Abstract:
Comdisco Healthcare Group (CHG), a firm that provides technology services such as medical and lab equipment leasing, sales and reconditioning of CAT scanners, among others, has been able to successfully reach hospital executives and technical department directors via a campaign program dubbed as ComSTAR. Under the ComSTAR program, which is actually a sales-integrated direct mail program, every salesperson is treated as a single agency that serves the needs of its individual territory. The program was designed in cooperation with Tucker-Knapp agency, which gave Comdisco Healthcare with a cost-effective approach in integrating marketing and sales communications.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
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Restaurant firm tempts diners with affinity program
Article Abstract:
The Wolfgang Puck Food Co. of Santa Monica, CA, has rolled out an affinity program targeting valued customers and has dropped mailings just before Mother's Day to stir awareness of the program. Puck's Perks aims to build traffic through repeat business at the company's 20 restaurants. The affinity program will give $20 gift certificates to members who accrue 200 points for money spent at the firm's Wolfgang Puck Cafe, Wolfgang Puck Express or Oba-Chine restaurants. Moreover, members will also be given a 15% discount on restaurant merchandise and access to the Wolf's Gang children's marketing programs.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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