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E-mail campaign boosts launch of Fireworks 3 software

Article Abstract:

Macromedia Inc implemented one of its most successful product launching in late 1999 by using targeted e-mails. The launching of the DreamWeaver Fireworks 3 software solution to the company's worldwide customer base, which took place from Nov 1999, to Mar 2000, included an e-mail campaign that made use of a database marketing system that was implemented in 1999. The system allowed allowed Macromedia to make timely sales pitches to the client via e-mail to facilitate the sale.

Marketing procedures, Macromedia Inc.

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Trillium Software unveils technology alliances

Article Abstract:

Trillium Software Systems, a provider of software that cleanses and standardizes global customer information in e-business, CRM and Internet applications, has established technology alliances with various companies to provide clients with integrated customer relationship management services. The company's technology alliance partners are primarily software companies that provide Trillium customers with products and applications that are integrated with and complement the Trillium products.

Strategy & planning, Trillium Software Systems

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Quadstone joins Siebel Alliance Program as a premier partner

Article Abstract:

Quadstone, a predictive marketing software and services provider, has joined the Siebel Alliance program as a premier software partner in May 2001. As part of the alliance, Quadstone will integrate and validate its predictive analytics and software with Siebel Systems' e-business solution. The integrated solution will generate customer selections, rules, scores and segments using Quadstone's predictive marketing solutions and sales, service and marketing data captured by Siebel's e- business applications.

Strategic alliances, Quadstone

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