SmartBargains gathers engaged consumers
Article Abstract:
Word-of-mouth marketing as an effective tool of communication adopted by SmartBargains.com for expanding their customer reach is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Customer relations, Online businesses, Word of mouth marketing, SmartBargains.com
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Office Depot takes Green Book overseas
Article Abstract:
Office Depot Inc.'s distribution of its catalog on environmentally friendly products called 'Green Book' in European market is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Global Marketing, Environmental aspects, Office Depot Inc., International marketing
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Office Max shows fun side of print services
Article Abstract:
The use of online games on the company's website as a marketing tool, by the office supply retailer OfficeMax Inc., is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
OfficeMax Inc., Online game, Online games, Internet marketing
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
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Subjects list: United States, Usage, Marketing, Company marketing practices, Office equipment and supplies industry, Office equipment industry
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