Tacoda starts behavioral ad network

Article Abstract:

Tacoda systems launched the AudienceMatch Network, which generates advertisement leads based on the prior Web behavior of the reader. Unlike other paid listing providers, AudienceMatch allows advertisers to bid on categories like auto buyers, homebuyers so as to reduce the bid amount.

Author: Morrissey, Brian
Mailing lists, Tacoda Systems Inc.

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Microsoft job pitches hint at paid search ambitions

Article Abstract:

Microsoft's plans to launch a paid search program have been denied by their representatives. But the recruiter for Microsoft has posted jobs for paid search specialists. The details of Microsoft plans are discussed.

Personnel administration, Microsoft Corp., Recruiting, MSFT, Industry hiring

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Subjects list: United States, Computer software industry, Software industry, Company service introduction, Service introduction
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