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Construction and materials industries

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Technology alters face of fundraising

Article Abstract:

No matter how much the world changes and develops technologically, human nature and human needs remain the same, and so does the desire to help others. However, developments in the technological fields have changed the face of fundraising and with use of database and Internet, direct approaches to donors, which are more personalized, are taking place.

Forecasts, trends, outlooks, Civic and Social Organizations, Social services, not elsewhere classified, Fund Raising Agencies, Forecasts and trends, Market trend/market analysis, Fund raising

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Developing new business is process, not an event

Article Abstract:

The process of using direct marketing strategies for new business development is discussed.

New business enterprises, Startups

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Generational marketing, census offer DM insight

Article Abstract:

The importance of direct marketing as the ideal medium to reach Generation Y is discussed.

Echo boom generation

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