Healthcare group's postcards make personalized house calls
Article Abstract:
The personalized marketing strategy of Advocate Health Care using postcard is aimed at patient retention. The details of postcard campaign, which is handled by CPM CORP., are mentioned.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Contracts & orders received, HEALTH SERVICES, Advertising, Contracts & orders let, Health care industry, Contracts, Marketing industry, Contract agreement, CPM Inc. (Chicago, Illinois)
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
PA restaurants serve digital printing
Article Abstract:
The direct mail program of the restaurant chain Eat' n Park is discussed. The chain uses digital printing for producing attractive mailers.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Restaurants & Food Service, Food Services and Drinking Places, Pennsylvania, Service industry machinery, not elsewhere classified, Commercial printing, not elsewhere classified, Commercial Electronic Printing, Digital Printing, Usage, Restaurant industry, Electronics in printing, Eatn' Park Hospitality Group
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Marketing, Company marketing practices
Similar abstracts:
- Abstracts: FTC accuses telemarketers of credit card scam. Telephone upsell boosts cell-phone loyalty program. AMA urges more DTC ad disclosure
- Abstracts: Mailing Online may get board's OK. FedEx, UPS focus on international arena. FedEx begins national rollout of drop boxes
- Abstracts: Online letter service set to debut. Carriers, suppliers offer new initiatives. Four carriers, four directions
- Abstracts: E-mail ad service gives look, feel of print magazines. E-mails lift customer service for Aspen reservations firm
- Abstracts: New methods to increase deliverability. Use one database for all channels. Deliveries on schedule, but sales dip
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.