The Nostalgia bug bites Yankelovich
Article Abstract:
The innovative strategies followed by market research firm Yankelovich, for attracting the attention of direct marketers at its booth named as 'Nostalgia' in Direct Marketing Association's annual show are discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Research Services, Conferences, meetings and seminars, Marketing, Marketing research firms, Company marketing practices, Direct Marketing Association, Yankelovich Partners Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Small biz gets blunt advice on search
Article Abstract:
Dana Todd, vice president of California based SiteLab, has asked small scale search marketers to concentrate on online sales and email options, she was speaking to small business marketers at ad:tech New York meet.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Management dynamics, Computer and Data Processing Services, Executive changes & profiles, Public affairs, Management, Officials and employees, Computer services industry, Information technology services industry, Company business management, Speeches, lectures and essays, Internet marketing, Todd, Dana
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
User Contributions:
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Subjects list: United States, Marketing industry, Trade shows
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