The cover: equal parts strategy, art and story
Article Abstract:
Most of the catalogs received by people end up in the dustbin without a second look. The catalogs that stand the test are the ones with good cover design; the importance of a visually engaging and relating cover for a mail order catalog is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Design and construction, Catalogs, Retail mail order management software, CD-ROM catalog, Catalogues
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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DM passport gives lay of the land
Article Abstract:
The print and online publications provided by United States Postal Service to educate marketers about mail channel usage are presented.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
Services information, Postal Service, US Postal Service, Services, United States. Postal Service
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
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Subjects list: United States, Management, Mail-order industry, Mail order business, Company business management
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