The price of sibling rivalry

Article Abstract:

The competitive bidding strategies adopted by marketing firms to acquire customers for each of their brands are discussed.

Author: Perry, Ben
Letting of contracts, Competitive bidding

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A strong case of memberships co-ops

Article Abstract:

The importance of customer relationship management and database management in marketing industry is discussed.

Author: Imbierowicz, Paul
Database administration, Customer relationship management

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Stupid client ticks

Article Abstract:

The wrong methods followed by advertising services to attract new clients are discussed.

Author: Leary, Tim O'
Advertising and Related Services, Advertising services

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Subjects list: Methods, United States, Usage, Client development, Marketing industry, Customer relations
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