Turn Partial Data Into Opportunities
Article Abstract:
Companies are increasingly turning to databases containing consumers' e-mail and street addresses to further enhance their own marketing strategies. This allows companies to mail highly targeted e-mail or direct mail offers to customers.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
On-Line Information Services, Database Vendors, Information retrieval services, Database industry
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
List Seeding Can Core the Bad Apple
Article Abstract:
Telemarketing companies have used third party quality assurance companies to monitor sales calls in order to improve sales.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
Product standards, safety, & recalls, Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Viral marketing techniques you can use
Article Abstract:
The importance of word-of-mouth marketing is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Abstract, Direct marketing
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