Veteran DM firm Vita-Mix enters corporate gifts market
Article Abstract:
Cleveland, OH-based Vita-Mix Corp has mailed its first business-to- business piece in Mar 2001, after 80 years in direct-to-consumer marketing. The company sent the brochure to gift buyers at 200,000 mid- size to large companies to drive bulk sales for Vita-Mix's food processor, the Super 5000. Vita-Mix entered the business-to-business market due to a growth in bulk-order requests from businesses.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
Electric Housewares and Household Fan Manufacturing, Food Processors, Mixers, Blenders, Small appliances, Vita-Mix Corp.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Blogs cut into search spending for Mindjet
Article Abstract:
The effectiveness of multimedia blog marketing that was used by Mindjet to create awareness about its MindManager software is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Prepackaged software, Product information, Usage, Computer software industry, Software industry, Marketing, Work groups, Company marketing practices, Workgroup software, Groupware, Product marketing strategy, Weblogs, Blogs, Multimedia, Mindjet, MindManager (Workgroup software)
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States
Similar abstracts:
- Abstracts: Comments to FCC support state telemarketing laws over national DNC. Congress weighs telemarketing bills
- Abstracts: Tax report under fire as Congress mulls laws. States add use tax to this year's tax forms. Anyone collecting sales tax?
- Abstracts: Debt forgiven in credit line complaint. Credit card protection company settles FTC complaint. List Firms Settle fraud Complaint the FTC
- Abstracts: Competing services help consumers end telemarketing calls. Vermont teddy bear tunes into DRTV. Technology points way for production and print providers
- Abstracts: Midway blitzes video game market. Sun, PeopleSoft join forces on CRM sales and service
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.