Veteran DM firm Vita-Mix enters corporate gifts market

Article Abstract:

Cleveland, OH-based Vita-Mix Corp has mailed its first business-to- business piece in Mar 2001, after 80 years in direct-to-consumer marketing. The company sent the brochure to gift buyers at 200,000 mid- size to large companies to drive bulk sales for Vita-Mix's food processor, the Super 5000. Vita-Mix entered the business-to-business market due to a growth in bulk-order requests from businesses.

Electric Housewares and Household Fan Manufacturing, Food Processors, Mixers, Blenders, Small appliances, Vita-Mix Corp.

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Blogs cut into search spending for Mindjet

Article Abstract:

The effectiveness of multimedia blog marketing that was used by Mindjet to create awareness about its MindManager software is discussed.

Prepackaged software, Product information, Usage, Computer software industry, Software industry, Marketing, Work groups, Company marketing practices, Workgroup software, Groupware, Product marketing strategy, Weblogs, Blogs, Multimedia, Mindjet, MindManager (Workgroup software)

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