WB's gizmo is a click-through machine

Article Abstract:

The WB Television Network has experienced a click-through rate of 26% from the WB Insider Gizmo, a rich media e-mail the company sent in Apr 2001 to its online database of one million people. The Insider Gizmo contained news about the network's programs and links to the WB site. It also included the Gizmoz Collector, which recipients could download onto their desktops. Once downloaded, it would flash to notify recipients of additional news and information about WB shows.

The WB Television Network

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TV, Web tie-ins increase viewership

Article Abstract:

BET Holdings II, the Washington, DC-based subsidiary of Viacom Inc, has disclosed that the integration of its media properties has increased television ratings for its video programs, as well as traffic on its Web sites in May 2001. The company attests that one video program's ratings jumped nearly 30% from Sep 2000. Web traffic also increased, rising 60% to 80% compared with May 200.

Strategy & planning, BET Holdings II

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Mariners' site resells season tickets

Article Abstract:

The Web site for the Seattle Mariners offers the sale of unused season tickets.

Washington, New Electronic Marketing, Sports Teams and Clubs, Sports clubs, managers, & promoters, Professional Baseball

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