WeEre not ejust the back endE anymore
Article Abstract:
Operations and service fulfillment are not considered back end services anymore, but a strategic asset, which can make a lot of difference to the growth and expansion of any company. With highly improved and developed technologies at their disposal, direct marketers consider service to be of very high importance in the competitive global market. Some of the changes in operations during the past 25 years have been discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Prepping for the DMA annual show
Article Abstract:
A focus on topics that will be discussed at Direct Marketing Association's annual show that will be held at San Francisco in October is presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Hurdling the barriers to entering the Chinese market
Article Abstract:
Guidelines for entering Chinese marketing industry are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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