What 'Aunt Florie' doesn't know
Article Abstract:
OneSource (www,onesource.com), the Cambridge, MA-based Internet-based business information services provider, helps businesses get familiar with potential clients through its new Business Browser product. The company rolled out the six-week direct marketing campaign, dubbed "Aunt Florie," in late July 1998, to help 26,000 organizations and departments across the US. The campaign promised potential customers that Business Browser can easily know about their business prospects. Business Browser also offers businesses substantial information within seconds, according to Christine Eyre, director of marketing for OneSource.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
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GreaterGood.com makes it easier to donate online
Article Abstract:
GreaterGood.com of Seattle, WA, has announced that it will allow nonprofit institutions to set up their own shopping village within its Web site free of charge. The nonprofits will receive 5%-12% of all purchases made by consumers. GreaterGood also said that online shoppers do not have to access the retailers or choose the nonprofit they are donating to through its Web Site. Instead, consumers can access the shopping villages directly through the Web site of the nonprofit organizations.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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Experian touts revamped BTB database
Article Abstract:
Experian of Orange, CA, has unveiled its revamped business-to-business (BTB) direct marketing solution at the 2000 Direct Marketing to Business Conference. The reworked National Business Database provides its clients with a database of more than 14 million businesses, including home-base start-ups. Experian is preparing a promotion campaign that will include direct-mail, e-mail and print advertising to promote the revamped database solution.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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