When imitation isn't the most sincere form of flattery

Article Abstract:

Mail-order companies are copying each other's catalog copies to the detriment of the entire industry. Copying may generate short-term gains, but betrays the lack of a long-term vision of the copycat. An original catalog goes a long way in buildig a strong and focused brand and copying an excellent presentation will never attain the same impact as the original catalog.

Marketing procedures, Electronic Shopping and Mail-Order Houses, Mail Order Houses

---

At-a-glance comprehension boosts sales

Article Abstract:

Various comprehension strategies for improving catalogs to target more consumers and thereby increasing its sales are discussed.

Usage, Target marketing, Comprehension, Catalogs, CD-ROM catalog, Catalogues

---

Choosing brand signals

Article Abstract:

The characteristics of brand signals and suggestions to choose appropriate brand signals are presented.

Analysis, Brand choice, Brand name products, Brand names

Similar abstracts:

• Abstracts: GiftCertificates.com uses humor for incentives effort. GiftCertificates.com revamps brand, site
• Abstracts: Unions, managers team on reform. USPS, unions extend contract talks again. USPS rapped on reporting
• Abstracts: A steep learning curve for industry newcomer. Cashing in on demand for wi-fi at marinas
• Abstracts: Amazon rolls out personalized search engine. Waterfall platform lets marketers test mobile waters. What's so funny about e-mail authentication?

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.