Winter is over - did you remember to leave the 'heat' on?

Article Abstract:

Winter is a good time for prefabricated home business to engage in radio and television campaigns. Advertising rates are lower during this slow period and lack of inactivity guarantees that the onslaught of campaigns will reach people who are mostly cooped up at home. Winter campaigns, however, should be designed to leave major impact and enhance company recognition so as to ease the pressure in the spring campaign. Good advertising should also single out minority groups through stations they listen into and image models or techniques that they can relate with.

Mobile home dealers, Manufactured Housing Dealers, Manufactured (Mobile) Home Dealers, Economic aspects, Winter, Modular building dealers

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Offensive versus defensive advertising

Article Abstract:

Manufactured house industry executives should consider both defensive and offensive advertising to boost sales. Print advertising should be regarded as a form of defensive advertising because it is used to counter the advertising of competitors. The effectiveness of a print ad can be enhanced by the proper use of spaces and positioning. Television advertising is a form of offensive advertising. It can be used for reaching a much larger audience. However, one must target the specific audience for one's products.

Advertising Management, Prefabricated Wood Buildings, Prefabricated Wood Building Manufacturing, Marketing management, Modular buildings, Wooden buildings

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Staying in touch with your customer base

Article Abstract:

Advertising and marketing prefabricated houses involve new techniques that are responsive to changing conditions and are client-oriented. Big companies, including some prefabricated home manufacturers, cling to obsolete advertising strategies and, consequently, lose touch of their consumer base. Modern consumer-oriented marketing techniques using television, radio and newspapers are presented.

Lumber and other building materials

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