Winter is over - did you remember to leave the 'heat' on?
Article Abstract:
Winter is a good time for prefabricated home business to engage in radio and television campaigns. Advertising rates are lower during this slow period and lack of inactivity guarantees that the onslaught of campaigns will reach people who are mostly cooped up at home. Winter campaigns, however, should be designed to leave major impact and enhance company recognition so as to ease the pressure in the spring campaign. Good advertising should also single out minority groups through stations they listen into and image models or techniques that they can relate with.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 1996
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Offensive versus defensive advertising
Article Abstract:
Manufactured house industry executives should consider both defensive and offensive advertising to boost sales. Print advertising should be regarded as a form of defensive advertising because it is used to counter the advertising of competitors. The effectiveness of a print ad can be enhanced by the proper use of spaces and positioning. Television advertising is a form of offensive advertising. It can be used for reaching a much larger audience. However, one must target the specific audience for one's products.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 1998
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Staying in touch with your customer base
Article Abstract:
Advertising and marketing prefabricated houses involve new techniques that are responsive to changing conditions and are client-oriented. Big companies, including some prefabricated home manufacturers, cling to obsolete advertising strategies and, consequently, lose touch of their consumer base. Modern consumer-oriented marketing techniques using television, radio and newspapers are presented.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 1992
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