Xbox effort teases gamers with its release of Halo 2

Article Abstract:

The online campaign efforts of Microsoft Corp., to promote its new Halo 2 video game, which is exclusive to its Xbox console, are presented. The campaign is aimed at Sony Playstation2 audience to switch to Xbox.

Prepackaged software, Computer software industry, Software industry, Microsoft Corp., Technology application, MSFT, Internet/Web advertising, Internet advertising

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Olympus' Eye-Trek Campaign Focuses on Online Gamers

Article Abstract:

Olympus America Inc. will begin targeting online gamers with its recently launched virtual reality Eye-Trek personal display for Sony's Playstation 2. The display device resembles a pair of high-tech glasses.

Computer peripheral equipment, not elsewhere classified, Other Computer Peripheral Equipment Manufacturing, Magnetic Card & Character Readers, Abstract, Virtual reality devices, Sony Corp., SNE, Olympus America Inc.

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$12 million ad campaign announces the return of Life

Article Abstract:

Time Inc. is re-launching its Life weekly newspaper. Time is spending about $12 million on various forms of promotion. The content of Life is detailed with its brief history.

Management dynamics, Periodicals, Management, Product introduction, Periodical publishing, Advertising campaigns, Time Inc., Company business management, Life (Periodical)

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